Nozawa Onsen, Japan
Skiing, soba and snow monkeys.
For nearly a century, visitors have been lured to this ski destination, a 90-minute drive from Nagano, by affordability and a host of charms: fine powder, long slopes and charming cobblestone lanes lined with traditional ryokan inns, generations-old soba noodle shops and natural hot spring baths. But the recent arrival of stylish, foreigner-friendly restaurants, cafes and bars have infused the area with new energy, offering travelers just the right mix of old and new. Microbrews and excellent coffee are served at ski-in/ski-outCraft Room, while Tamon prepares innovative kaiseki cuisine using local ingredients. The lantern-hung rooms at Jon Nobi are popular among international skiers, as is its chic izakaya restaurant Himatsuri, inspired by the town’s fire festival, held annually on Jan. 15. The Asian operator Backyard Travel offers 10-day itineraries to explore Nozawa and nearby sights like a seventh-century temple and a refuge for the area’s famed snow monkeys.
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